The Shores | jessiethomsondesign

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CHILDREN'S BOOK

FRANCESCA FOX

My final year honours project was dedicated to writing and illustrating the children’s book, Francesca Fox. This project allowed me to explore narratives and themes, create engaging visuals and use humor to appeal to a younger audience. My children’s book conveys an educational message of overcoming social pressure and learning the importance of individuality.

The imagery is intended to appeal to youth while the commentary empowers and informs children on contemporary issues of identity and acceptance.

Illustration, Visual Layout, Writing, Editing, Character Design, Storyboarding

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The Objective

Develop the visual identity and branding for The Shores at Old Town Bay, a new RV‑focused real estate development on Shuswap Lake in Sicamous, BC.

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Timeline

2 weeks

Key Goals

Establish a distinctive Pacific Northwest inspired brand identity that appeals to recreational RV buyers seeking a lakeside summer lifestyle.
Create a visual system that can evolve seamlessly across future phases, including multi‑family homes and residential lots.

The Outcome

Although the final branding ultimately moved in a different direction, the exploration provided served as great creative practice for brand development.

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